All projects have different criteria whether developing a new visual brand or expanding on existing visual marketing material, Two things remain constent, good communication and proven processes will develop functional target driven design. 5 common processes lateral design goes through for developing effective visual identity and branding, 1. The Discovery [...]
The increase in mobile devices used to search online for and educate us about business, services and products is exploding. A mobile friendly web design gives users a better experience. For example, users don't have to fool around with zooming and shrinking the text or images on screen. All content [...]
Networking and self promotion are a givin too keep a small business thriving. Lateral Design use pull up banners as a great way to engage with people quickly when at expos and conferences pull up banners are able to tell our story quickly to a prospective clients. The key to [...]
